Binary-PRM (Binary-Visitor)

Pharmaceutical Relationship Management

Binary-PRM helps medium and large pharmaceutical companies better manage their relationship with the physicians and enhance the effectiveness and efficiency of their medical reps. Binary-PRM is specifically designed to cover product promotion, sample management, and sales cycle. It features call planning, custom call reporting with extensive statistics and central dispatching of news. It is specifically designed for the pharmaceutical industry and it’s not an adaptation of a generic CRM system. It works with Optical Mark Readers, notebooks and Pocket PCs.

Binary-PRM medical reps management system is designed to help pharmaceutical companies that promote their products through reps to manage their Marketing and Sales Departments quickly and efficiently. This system was designed by people with many years of experience in the medical industry in order to satisfy the specific needs of these departments. The greatest advantage of the system is that it collects and analyses data from the calls of reps at a low cost in terms of time and money. Based on the statistical results obtained, you are in a position to monitor the progress of your short- and long-term targets and adapt or adjust your calls schedule accordingly. 

The system includes an extensive collection of database tables (e.g. doctor, pharmacy, insurance fund, hospital, medicine, medical speciality, pharmaceutical rep) that can be easily adapted to suit individual needs. 

Our experience

Binary-PRM was launched in 1990 and has been used by a number of the largest pharmaceutical companies such as Aventis, Arriani, Nycomed, Pharmanel, Ipsen, Unipharma, UCB Hellas, Warner Lambert (Parke Davis), Astra Hellas, Glaxo-Wellcome, Bristol- Myers Squibb, Rhone-Poulenc Rorer, Roche Hellas, Lundbeck Hellas and Wyeth.